Consumer products companies today have unprecedented access to deep, rich sets of data, enabling them to make strategy and marketing decisions with greater confidence. But they also face volatile swings in commodities prices, sharp shifts in consumer sentiment, intensifying competition, and major changes in retailer strategies.
Digital transformation, once a necessary journey, is now an urgent priority for consumer products brands. Starting with a deep understanding of your business - and the consumer products industry - Snipeet will help find the right use cases for developing the digital capabilities that power consumer-centric innovation.
Snippet’s experienced consumer products consultants’ partners with you to conceptualize, define, test, and prove these new realities, from strategy through execution.
We thoroughly understand the consumer products industry and its pricing, sales, and distribution challenges. Using a down-to-earth approach, we’ve worked with companies around the world to develop solutions for go-to-market and sales strategies, innovation processes, pack-price and portfolio optimization, branding strategies, pricing and trade investment.
Growing retail competition puts unprecedented pressure on most consumer-packaged goods manufacturers. Food manufacturers’ margins have become squeezed by volatile raw materials prices and retailers’ demands for lower prices and trade support. In many non-foods, specialty and also consumer healthcare categories, manufacturers must develop new go-to-market strategies as consumer buying behaviour changes and shelf space gets tighter. In this environment, companies need comprehensive, sustainable solutions to achieve their desired balance between profit, market share and revenue goals.