Consumer Products Industry

Snipeet Uses Technology to Drive Growth in Consumer Products Industry
Consumer products companies today have unprecedented access to deep, rich sets of data, enabling them to make strategy and marketing decisions with greater confidence. But they also face volatile swings in commodities prices, sharp shifts in consumer sentiment, intensifying competition, and major changes in retailer strategies.

Digital transformation, once a necessary journey, is now an urgent priority for consumer product brands. Starting with a deep understanding of your business - and the consumer products industry - Snipeet will help find the right use cases for developing the digital capabilities that power consumer-centric innovation.

Snippet’s experienced consumer products consultants partner with you to conceptualize, define, test, and prove these new realities, from strategy through execution.

We thoroughly understand the consumer products industry and its pricing, sales, and distribution challenges. Using a down-to-earth approach, we’ve worked with companies around the world to develop solutions for go-to-market and sales strategies, innovation processes, pack-price, and portfolio optimization, branding strategies, pricing, and trade investment.

Growing retail competition puts unprecedented pressure on most consumer-packaged goods manufacturers. Food manufacturers’ margins have become squeezed by volatile raw materials prices and retailers’ demands for lower prices and trade support. In many non-foods, specialty, and also consumer healthcare categories, manufacturers must develop new go-to-market strategies as consumer buying behaviour changes and shelf space gets tighter. In this environment, companies need comprehensive, sustainable solutions to achieve their desired balance between profit, market share, and revenue goals.

Our approach for consumer products clients includes:
Revising competitive strategy

Developing and implementing a new go-to-market strategy

Optimizing consumer prices

Revising and implementing harmonized trade terms systems

Developing brand portfolio strategy


Enhancing and improving innovation processes

Optimizing pack-price and portfolio strategies

Customer loyalty and retention

Supporting and improving key account and sales force management

Online and direct sales support

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