Chemicals & Materials

Snipeet works closely with chemical and materials Startups and companies in developing and implementing pricing and sales strategies. In an industry where many products are commodities and price is largely determined by market supply and demand, establishing superior pricing approaches is crucial. We help our clients navigate global markets while providing valuable input on the setting of targets, the pricing of new products and innovations, and the implementation of pricing differentiation strategies. In sales, we assist clients to manage large account negotiations and develop sales strategies, structures, processes, and governance to make their sales organization more effective. Our team of pricing professionals has experience in several pricing projects in the chemicals sector and many other projects in cross-domain industries.
Our approach for building manufacturers includes:

Gap analysis: identifying strengths and weaknesses in pricing, sales, and the bidding process

Strategic orientation/pricing policy: creating key guidelines of the go-to-market approach

Go-to-market strategy: tailoring a channel strategy to a new business line

Product development: developing and pricing new products and service offerings

Price setting: developing a concept for value-based pricing systematics (peer pricing), setting up rules for price calculations (strategic customers)

Revenue model/contracts: developing offer models, optimizing offer templates, defining rules for creating and dealing with rate cards

Follow-up management: establishing a process and support tools to effectively pinpoint, communicate and invoice overruns

Price increases: supporting price increase campaigns (for small/mid-sized customers and key accounts)

Sales training: setting up and conducting virtual workshop-based sales training seminars to boost negotiation and sales skills

Big-deal coaching: virtual workshop-based support to prepare for large sales opportunities

Support these clients on a local and regional scale and have conducted numerous successful projects in many countries. These projects include:
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