Snipeet works closely with chemical and materials Startups and companies in developing and implementing pricing and sales strategies. In an industry where many products are commodities and price is largely determined by market supply and demand, establishing superior pricing approaches is crucial. We help our clients navigate global markets while providing valuable input on the setting of targets, the pricing of new products and innovations, and the implementation of pricing differentiation strategies. In sales, we assist clients to manage large account negotiations and develop sales strategies, structures, processes, and governance to make their sales organization more effective. Our team of pricing professionals has experience in several pricing projects in the chemicals sector and many other projects in cross-domain industries.
Our approach for building manufacturers includes:
Gap analysis: identifying strengths and weaknesses in pricing, sales, and the bidding process
Strategic orientation/pricing policy: creating key guidelines of the go-to-market approach
Go-to-market strategy: tailoring a channel strategy to a new business line
Product development: developing and pricing new products and service offerings
Price setting: developing a concept for value-based pricing systematics (peer pricing), setting up rules for price calculations (strategic customers)
Revenue model/contracts: developing offer models, optimizing offer templates, defining rules for creating and dealing with rate cards
Follow-up management: establishing a process and support tools to effectively pinpoint, communicate and invoice overruns