Major shifts in the health care environment make it increasingly difficult for medical technology companies to sustain traditional growth and profitability. At the same time, cost pressures, ongoing consolidation, increasing sophistication of customers, and digitalization of health care also present unprecedented opportunities. New product and business model innovations, structured M&A activities, and a stronger focus on operational excellence are required to win.
Medical Professional
Health Club/Gym
Spas/Salons
Our approach for building manufacturers includes:
Gap analysis: identifying strengths and weaknesses in pricing, sales, and the bidding process
Strategic orientation/pricing policy: creating key guidelines of the go-to-market approach
Go-to-market strategy: tailoring a channel strategy to a new business line
Product development: developing and pricing new products and service offerings
Price setting: developing a concept for value-based pricing systematics (peer pricing), setting up rules for price calculations (strategic customers)
Revenue model/contracts: developing offer models, optimizing offer templates, defining rules for creating and dealing with rate cards
Follow-up management: establishing a process and support tools to effectively pinpoint, communicate and invoice overruns