1question: Monetizing a social education concept
2question: General idea
First 'connected' online/informal tool to spread "social consciousness" to the world. Aiming to address social problems and teach how we (individuals, groups, companies, institutions, churches etc.) can drive practical change into forming a more equitable society.
At the moment there are websites that deal with these matters, from social media platforms to websites with resources and even training modules, there are podcasts, actual personalities that stand for particular injustice issues. Also Universities and Tafes offer Sociology as a coarse. But pre-schools, primary schools do not offer these types of studies.
From high school onward, it is the individuals choice to study these subjects, but even then it is limited. They seldom select this because no one really understands the world they are in, only what they 'system' focuses them on.
Educational tools around sociology that practically apply to everyday life are important because it impacts our day to day life.
"Education must not just teach work, it must teach Life" -WEB Du Bois (famous African American Sociologist"
Sociology is ' the study of the development, structure, and functioning of human society. Namely
the study of social problems and the historical context of where they stem from. Sociology looks to breakdown social problems by educating people on how to deal with and change their practices (individually, groups, institutions, corporations etc.) to drive practical social change and fix these problems.
4question: This is just an idea. I want to avoid making this a hobby, by initially seeing how and if it can be monetized. Also wanting to know how to approach & structure this. Best way to enter the market in terms of the tool - Should it be an App? a Website? maybe just a youtube channel?
What market am I currently playing? What is the best market to play in?
5question: I see 4 target markets wishing to use our tool for social learning but in a fun/informal way, to aid the fight for injustice, to understand social issues and how they can drive the change. Segment 1 & 2 would be my initial focus.
1. Parents & Carers of Children
- targeting children aged 0-12 (Unstructured, simple and entertaining home learning)
2. Adult individuals
- targeting 15 plus with unstructured, entertaining, simple personal learning.
3. Schools & Educational Institutions
- Pre-Schools - Targeting structured curriculum for children aged 3-6
- Primary Schools
4. Companies & Government Institutions
- Inclusion & diversity strategies
6question: We are on a miss to bring to light the social challenges of the world and provide easy to use, entertaining tools that individuals, groups, companies, institutions and charities can use to drive change for a fairer society for all.
7question: We are on a miss to bring to light the social challenges of the world and provide easy to use, entertaining tools that individuals, groups, companies, institutions and charities can use to drive change for a fairer society for all.
8question: 1. Identify what this is, how to monetize it.
2. Create the business
3. Marketing & awareness campaigns
9question: Building brand awareness
10question: Idea conceptualization.
What is it? What market is the business in? How do I make money from it?
11question: Create high quality leads